As a part of the answers to the Q&A launched by Hacken, we are delighted to share our vision on Marketing Activities.submitted by Ivan_Hacken to hacken [link] [comments]
Marketing, as well as product development, is one of the Key activities. Based on the questions we received from the Community we created 3 Marketing Blocks: Community Building, Market making, and Customer Management. Below we are telling about each of them in details.
COMMUNITY BUILDINGKEY PRINCIPLES:
The main principles come from Hacken’s mission - to make the crypto space mature, secure, and transparent. Undoubtedly, to achieve it, we need the assistance of the crowd, who are the market participants.
As a result, our fundamental principles are grounded in the incentives for people to support our mission:
Each HKN token holder will be able to participate in the voting process to select the future development directions of the company. The voting power will be determined by the percentage of tokens held by a person.
2) Fair Rewarding
Each HKN token holder will be justly rewarded for his/her contribution to the functionality of our blockchain network (being nodes and master nodes) and to the development of our business (paying active & loyal community members tokens, merch, tickets, etc.).
Hacken will guide and support community members who are willing to contribute to Hacken’s mission either with us or independently. The support includes the following areas: business development, marketing, cybersecurity, R&D and so forth.
F.e. you can conduct an investigation similar to CER’s research on BitForex. Our team will review the work and give recommendations regarding the ways to improve it if needed. Then, Hacken will deliver the results to the community to ensure the highest coverage of the investigation.
Therefore, our community structure and principles are designed to achieve visibility, inclusiveness, transparency, flexibility, and efficiency. We believe that this approach will significantly foster the achievement of Hacken’s mission and the overall progress within the industry:
The more we contribute, the more we have. Together, we will make a difference!
S - Specific
Develop a worldwide network of local community members — people who will do their best to help Hacken reach the common goal and achieve marketing and business development success. The key factor is fostering the ideology of “family,” “common goal”, and “mutual benefit.”Credo: The more each of us contributes, the more we have! This thinking concerns a secure crypto space, fair exchanges, lack of scams, higher demand for Hacken, and cybersecurity services.
M - Measurable
The goal will be evaluated by local community branches in 5 locations: the US, Japan, Korea, Europe, Turkey. Active community members in each region will also assist with the implementation: short-term goal — 500, middle — 1000, aggressive — 1500.
A - Achievable
We already have loyal supporters who voluntary promote Hacken and find new dev opportunities for the company.We believe that if we create a more comprehensive management structure (working process and processing of inbound requests), content marketing (adaptation and distribution of content) and motivation system (encouragement according to levels), we will succeed in community management and marketing.
R - Relevant
The cooperation between Hacken and well-established blockchain companies like Vechain, SONM, SingularityX etc. has proved that the presence of active and involved community members positively affects marketing performance, capitalization of a coin, trading volume, and volatility.
T - Time
The deadline for the implementation of the project — 3 months.
CURRENT COMMUNITY DESIGN
As for now, we have a next outline describing the Community structure and processes.
Community Organizational Structure
Content Outbound Distribution
Inbound Request Operating
MARKET MAKINGSHORT TERMS VOLUME/PRICE INCREASING
Hacken gained significant experience and knowledge about exchanges and exchange rate fluctuations while conducting marketing activities.
Thus, we concluded that:
Direct stimulation of the bidding and courses (an activity illegal in traditional fond markets) doesn’t guarantee a long-term effect and, moreover, can be harmful;
The number of active exchange members and listing standards is the main criteria for a token that plans to be listed;
Expanding community support via social media accounts of an exchange, accounts of partners or other media communities brings the organic growth of trades and prices;
Inter-exchange and inter-arbitrage can bring a healthy and organic pump required shortly after the start of trading.
The continuous community growth and effective communication with users are the essential parameters for Hacken and key performance metrics on our way to volume/price increase.
Listing on a new exchange. Currently, we are about to start the Token Protocol Migration and listing on new exchanges, which may have a significant marketing effect, especially for selling HKN tokens before and after Protocol Migration.
The increase of client base, continuous community growth and effective communication with the HKN community members are the essential parameters for Hacken and key performance metrics on our way to volume/price increase.
HKN EXCHANGER OPERATING
At the end of the spring, we realized that it was difficult for our clients to purchase the token because they had to register on a different exchange to buy HKNs.
The most efficient way to resolve this issue was to create an automatic exchanger.
Hacken Exchanger, a tool that allows one-way transactions to buy HKNs, was developed by our partners Paytomat to facilitate the process of buying HKN tokens for our clients from hub.hacken.io and hackenproof.com. One can find Hacken Exchanger on top of the main tab of our website - https://hacken.io/
Subsequently, we plan to upgrade it: tokens will be automatically bought from an exchange in order to replenish its reserve.
CER MONETIZATION STRATEGIES
Currently, CER is free of charge, but some of the most useful blocks will be available under paid subscription after October 1, 2018.
We plan to offer three different ways to get access to the platform:
CUSTOMER MANAGEMENTEXISTING CUSTOMERS AND CONCLUSIONS
Our customers are blockchain and IT companies.
We provide a full range of cybersecurity services: anti-phishing protection, smart contract audit, and penetration testing. Most of our clients stay with us: once they order a service from Hacken, they appreciate the quality of our work and purchase other services.Furthermore, we continuously expand and improve the services we offer to meet the growing demand. For example, we've just released an anti-phishing bot, which will help our customers automatically identify and remove fake accounts in Telegram groups.Additionally, we expect to expand our client base by establishing close ties with existing clients and encouraging them to recommend our services to other companies.
Cybersecurity Service Business Modeling
The cybersecurity market will grow by 12-15 percent until 2021.
According to the “Deltek’s Federal Information Security Market Report,” the demand for cybersecurity services by the US federal government will increase up to $11 billion by 2020. More and more federal agencies increase the cybersecurity spending share of their budgets; Deltek expects that by 2020 the average share of cybersecurity spending within an IT budget will exceed 10 percent.
We will do our best to bring these budgets to HKN Capitalization.
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I was going crazy trying to avoid discussing omg because I think purely in moontalk. Then I see posts in ethtrader talking about eth going to $1T cap in a few months, and everyone nods in agreement.
You can't talk price in omg sub other than the daily. However, mentioning omg hitting $1k-$2k each or much higher before end of year in the omg daily, you get "FUCK OFF MOONBOIS!" "GET REAL OMGCUCK!" "SPECULATIVE MOONTALK WILL ONLY HARM OMG!" So I had refrained myself. Until now. That eth comment infected me.
Why can't we have staking fees that generate $50-100 per omg? This would make omg yearly staking yield at 1:20 ratio, a ratio comparable to something like kucoin shares and yield. Kucoin pay 0.001 of exchange volume fees towards their hodler, currently about 0.0028 per token base on 280mil daily volume and growing. $1.022 annual.
Omg will be a platform, decentralized exchange, staking coin and more; it has the potential to do far more than a small exchange like kucoin. It is social good that will solve real-world problems of financial services, credit systems, cash in/out gateways, unit of accountings trade. As a platform, it will grow beyond what it was intended. Amazon started as online bookseller and grew into aws and cloud services, publisher, retailer, product development, streaming services, logistics and distribution, warehousing, etc. Google expanded from a search engine to chromebook, gmail, youtube, web analytics, advertising, google map and earth, etc.
The primary utility for omg as a proof-of-stake, is needed for public, permissionless decentralizatiion security to protect against double-spend and other attacks. Proof-of-stake is a security consensus model that has clear costs and incentives. Researchers spent decades working on digital currencies, and finally the effective solution was created by Satoshi through proof-of-work mining, of which proof-of-stake was derived without the need for intensive mining equipment. Compared to fee-less and nonmining/no-reward crypto, which has unclear economic consensus model, even if they include proof-of-work because it has no associated costs to attackers; the value of the coin itself is not necessarily enough for a compelling economic incentive, especially for those exiting; time will determine how secure or vulnerable they are.
99% of crypto is shitcoin, we all know this; everyone trying to pump everyone else to buy into the mania frenzy and dumping (aside, most people should not put more than 10% of their networth into crypto; crypto is very risky). Omg is the 1% that will survive a meltdown and actually has gods working on and supporting it:
Omg will launch on tendermint with a roadmap to implement plasma. The chain is expected to go live on 2nd 2018 but we could see it as early as end of February. Thousands of merchants, including all of Mcdonalds Thailand, will be shifted to the omgchain. Omg's potential target market is an ambitious billions of smartphone users. There's speculation that omg is going after part of the forex market which does $5 trillion in volume per day. Omise CeO, Jun's medium article lays out what problems they are trying to solve (limited crypto accessibility; closed networks that can't or find it difficult to financially transact with each other; etc) and envisions how omgchain will be used: https://medium.com/@jun_omise/omise-omisego-strategy-vol-01-5c7269bb2008.
- Poon, creator of lightning and plasma "billions of transactions per second"
- Vitalik, god-emperor of eth and co-author of plasma "Omg is my favorite token" https://twitter.com/vitalikbuterin/status/940429788673536000?lang=en
- Wood, co-founder of eth
- Kwon, creator of tendermint and cosmos
- Zamfir, lead researcher on casper
- Zawistowski, Golem ceo "I'm a huge fan of omisego...this is a project...on a totally different level" https://youtu.be/s8HUa-7vw6o?t=203
- Floersch, Becze, etc.
Jun is also telling people directly what's up: We are going to deliver a big win for whole crypto community in 2018. Watch #OMG and HODL!
2018 will be the year of crypto. We will see the real deal; omg will be one of the kings and queens. Metaphorically, perhaps owning omg would be akin to being able to own a part of the internet, where omgchain becomes de facto decentralized chain for the world. If this is the situation, within several years' time, we can very well surpass a ridiculous utra mega-cap beyond imagining.
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